Misleading Marketing

The Leader in Me Blog shows many successes from Leader In Me schools.  For example, this post appeared on The Leader In Me Blog on May 14, 2013:

Leader in Me Principal Named Outstanding Educator of the Year

By Christina McGuey,  May 14, 2013

Dr. John McKenna, Fletcher Elementary School Principal, has been honored by being named the New York State Outstanding Educator of the Year by the School Administrators Association of New York State.
The award is given out each year to one of the association’s members and recognizes “outstanding contributions to public education, professional organizations and research and/or writing in the field of education”.
Dr. McKenna has more than 20 years of experience in education and has served as an administrator with the Tonawanda City School District for the past 17 years.
The Tonawanda City School District is honored to have such fine administrators to help lead our students toward academic success and achieving their dreams.
Christina McGuey, Client Partner
FranklinCovey Education

The implication is clearly that The Leader in Me program was part of this principal’s success.  It says it right there in the title of the blog post!

Compare that with the local news coverage of this event (you can read the full article here)

April 18, 2012

Fletcher principal honored for literacy program

Most notably, he cited McKenna’s implementation of the Balanced Literacy Model he created during his doctoral program at SUNY Buffalo.

“This program became the model for literacy across our district and had a dramatic effect on student achievement. It was instrumental in our district being awarded the National Blue Ribbon of Excellence,” Batterson said.

Hm.  It looks like the Balanced Literacy Model he created was the main reason he got this honor.  In fact, The Leader in Me isn’t mentioned anywhere in this article.  Only in the blog post on The Leader In Me Website implies there’s a connection.

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