Marketing Genius

There is no data that shows that The Leader in Me works, though you can find people all over the Internet saying that the program has made dramatic improvements in many schools, that it can improve test scores, and reduce behavior problems.

The Leader in Me website itself talks about the Promising Results they’ve seen.

I believe the truly impressive result of this program is the incredible marketing job FranklinCovey has done to sell this expensive ($50,000+) program to public schools.

Here are my blog posts on the topic of how FranklinCovey is all about marketing, rather than about having a great program.

Lighthouse School Criteria

Misleading Marketing

Our School’s Path


One thought on “Marketing Genius

  1. Pingback: Leadership or Compliance? | The Leader In Me: Too Good To Be True?

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